For more than two decades, Victor Lund and WAV Group have provided consulting services to leading brokerage firms, franchises, MLSs, Associations, and the technology industry that serves them. In 2023, Lund co-authored the book Acquiring more Profit, drawing from his years of brokerage merger and acquisition experience. This visionary publication is a must-have book for every brokerage owner.Â
Victor Lund is a pioneering leader in the real estate industry, renowned for his exceptional expertise and unwavering commitment to driving innovation and growth. As the CEO of WAV Group, the foremost full-service consulting practice in real estate, Victor’s impact on the industry has been profound. With a focus on operational effectiveness, strategic planning, and M&A Advisory, he has guided numerous brokers, networks, and franchises through successful acquisitions, market research, and technology optimization.
Lund’s work spans board positions, consulting in Capital Markets, and advising private equity firms and venture capital groups focused on real estate. His visionary leadership, innovative consulting, and commitment to advancing the industry continue to leave a lasting impact through projects like Broker Public Portal.Â