From Paris to Dubai: MLS and AI – Bridging Global Real Estate with Technology
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The From Paris to Dubai: MLS and AI panel at the International MLS Forum explored how emerging technologies—particularly artificial intelligence (AI)—can create new opportunities for the global real estate industry. Moderated by Rebecca Jensen, CEO of Midwest Estate Data, the session brought together international leaders in real estate, technology, and artificial intelligence to discuss how the industry is evolving in response to both technological advancements and changing consumer expectations.
Meet the Panelists
- Alain Duffoux, President of SNPI (Syndicat National des Professionnels Immobiliers) in France, provided insights from his extensive experience with the largest real estate association in France.
- Fouad Bekkar, Founder of Coraly, an AI-powered real estate platform based in Dubai, shared his expertise in integrating artificial intelligence into real estate services.
- Giselle Abadi, Co-founder and CTO of Realtyna and RealtyFeed, discussed how her company is bridging international markets with MLS technology and AI.
The Global Real Estate Challenge: Adapting to Technology
As the world becomes increasingly interconnected, the panelists agreed that real estate is local, but technology is global. Consumer demands, business models, and the ways we access real estate data are becoming increasingly similar across borders. Whether it’s AI, data standards, or digital platforms, collaboration is key to creating better global consumer experiences.
Alain Duffoux shared how France is embracing technology through MLS adoption, aiming to create better transparency and higher quality service for both agents and consumers. He discussed the challenges of moving from a portal-driven market to a more cooperative MLS structure, focusing on how the data standardization and collaboration models from systems like RESO are critical for building a cohesive and global real estate marketplace.
The Role of Artificial Intelligence in Real Estate
Fouad Bekkar, a leader in AI-powered real estate valuation and agency management, spoke about the growing role of AI in the industry. From lead optimization to personalized marketing, he explained how AI is reshaping how real estate agents and agencies manage listings, process leads, and enhance client relationships.
Coraly’s AI models, for example, are designed to help real estate agencies improve operational efficiency, increase the quality of listings, and provide tools for better lead qualification. These advancements, he emphasized, are about empowering agents to focus more on customer interactions, while AI handles repetitive tasks and marketing optimization.
Bridging the Gap with Data Standards
One of the most significant challenges facing global real estate is data inconsistency. Giselle Abadi discussed how Realtyna and RealtyFeed are tackling the issue of non-standardized data between countries and MLSs. With RESO certification, Realtyna is helping to make data exchange more seamless, creating a standardized platform that facilitates better collaboration and data syndication across borders.
By integrating global data standards and leveraging AI to enhance property listings, Giselle’s company aims to provide both consumers and real estate professionals with the tools they need to navigate international markets efficiently. She shared how this approach benefits not just North America but also real estate professionals in Europe, the Middle East, and beyond, where MLS systems are still emerging or nonexistent.
The Future of MLS and AI
As the discussion turned to the future, the panelists emphasized the growing importance of AI and MLS collaboration. AI, they agreed, will play an increasingly prominent role in MLS operations by:
- Enhancing data accuracy and automating entry
- Optimizing search and discovery for consumers
- Improving agent workflows by automating tedious tasks
The panel stressed that while portals and proprietary listing platforms have had their influence, the MLS system, when combined with AI, offers a more collaborative, efficient, and transparent approach to the real estate transaction process. The key is to bring standardization, education, and trust to global markets.
A Call to Action for Global Collaboration
The panel closed with a strong message about collaboration. While the MLS model works incredibly well in North America, it must be adapted to meet the needs of different regions. The key to success, as the panelists emphasized, is the ability to build trust, share data, and embrace AI to provide better value to agents and consumers globally.
As the real estate world becomes more connected, international partnerships and shared knowledge will be essential to the future of the industry. The panel concluded by encouraging attendees to embrace new technologies and collaborate to create a more efficient, transparent, and consumer-focused real estate market.
